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Jeannie’s · Volume IV · MMXXVI
An ocean‑facing apothecary

A precise,
daily ritual.

Jeannie’s composes skincare with the restraint of an industrial apothecary — cold-pressed botanicals, marine-derived hydration and a small, considered range of objects for the basin.

Shop the Formulary Read the philosophy
001 · Philosophy Est. MMXXIV

Skincare is, at heart, a small daily devotion. We have tried to make it worth the time.

We compose each formula in our Wellington laboratory with a chemist’s sobriety and a perfumer’s patience. Ingredients are sourced singly — avocado pressed in Hawke’s Bay, hyaluronic fractions from cold-water diatoms, vitamin E expressed from sunflower seed — and combined only when the result is measurably better than its parts.

What we choose to leave out is, by deliberate design, longer than what we put in: synthetic fragrance, silicone occlusion, decorative actives. The remaining objects are few, useful, and intended to sit alongside one another for a long time.

No synthetic fragrance No silicones Reef-safe Refillable vessels
002 · The Formulary 5 Objects
003 · The Ingredient System Three Anchors

A vocabulary of materials, considered one by one.

Every Jeannie’s formula is built from a short list of single-origin actives. We publish their provenance, their function, and what they are not asked to do.

Hass Avocado Oil Persea americana

A cold-pressed lipid rich in oleic acid and phytosterols. Restores the skin’s outermost lipid film without occlusive heaviness.

Tea Tree Distillate Melaleuca alternifolia

A clarifying steam distillate. Calms reactive skin and supports a balanced surface flora without astringency.

Inner-leaf Aloe Aloe barbadensis

A polysaccharide-dense gel pressed from the inner leaf. Hydrates and softens at the surface during a brief contact cleanse.

004 · The Daily Ritual Morning · Evening

A four-step rhythm, repeated quietly.

The objects are designed to work in a specific order, at a specific pace. Treat each step as its own moment; the formulas will do the rest.

Download the ritual card
01

Cleanse

A small amount of Clarifying Face Wash, worked into damp skin for thirty seconds, then removed with cool water.

Morning & Evening
02

Press dry

Press — do not drag — with a clean linen cloth. The basin should feel like a quiet room by now.

Morning & Evening
03

Hydrate

A pearl-sized amount of Hydrating Cream, applied in upward strokes across face and neck.

Morning & Evening
04

Rest

Sixty seconds of stillness while the formulas settle. Then sun protection by day; the night, by night.

Morning & Evening
Ocean · Pigment Study
Tea Tree · Botanical Source
Tropical Lipid Sourcing
005 · A Considered Beginning

Five objects.
One quiet ritual.

Begin with a single product or assemble the complete daily formulary. Each order arrives wrapped in unbleached linen, hand-numbered, with three samples chosen for your skin.

Begin the Formulary
Jeannie’s / The Formulary / Clarifying Face Wash
Jeannie's Clarifying Face Wash
A facial cleanser · Volume IV

Clarifying
Face Wash

A gentle, low-foaming cleanser composed around tea tree distillate, salicylic acid and inner-leaf aloe. Removes the day — including the residue of city air — without lifting the skin’s essential lipids.

£38.00 100 ml / 3.4 fl oz
Format
Skin TypeNormal, dry, sensitised
TextureLow-foam gel-emulsion, milky on contact with water
AromaSea buckthorn, faint vetiver, mineral water
ProvenanceComposed in Wellington · Bottled in Christchurch
A philosophy
001

A cleanser’s only ambition should be to leave skin clean and intact. Ours does precisely that — and very little else.

Most facial cleansers are over-formulated. They foam aggressively, leave the skin acutely dry, and pretend this is evidence of effort. Clarifying Face Wash is built on the opposite premise: that an effective cleanser is gentle enough to use twice daily, neutral enough to wear no scent of its own, and considered enough to leave the lipid mantle undisturbed. Avocado oil softens, low-molecular hyaluronic fragment hydrates, vitamin E quiets oxidation. There is nothing else.

Ingredients
002

A short, published list. Each material has a single function.

Tea Tree Distillate
Melaleuca alternifolia
A clarifying steam distillate that calms reactive skin and supports a balanced surface flora through cleansing.
Function · Clarifying
Salicylic Acid
Beta-hydroxy acid, 0.5%
An oil-soluble exfoliant that dissolves residue inside the follicle. Used at a daily-tolerable concentration.
Function · Exfoliant
Inner-leaf Aloe
Aloe barbadensis
A polysaccharide-dense gel that hydrates and softens the surface during the brief contact time of a cleanse.
Function · Humectant
Coco-Glucoside
Coconut-derived sugar surfactant
A non-sulphate surfactant that lifts soil and sebum without ionic disruption of the skin barrier.
Function · Surfactant
Glycerol
Vegetable-derived
A small molecular humectant drawing atmospheric water into the upper layers of the skin during cleansing.
Function · Humectant

Full ingredient declaration available on the carton and on request. Jeannie’s publishes every concentration above 0.1% by weight.

A ritual of use
003

A short sequence, twice daily. Treat the basin as a quiet room.

01

Wet the skin with cool water

Cooler temperatures preserve the lipid mantle and reduce reactive flushing in sensitised complexions.

10 seconds
02

Dispense one pump

Warm the formula between the fingertips. A single pump is sufficient for face and neck.

One pump
03

Work in slow circles for thirty seconds

Allow the surfactants to gather rather than scrub. Concentrate around the nose, hairline, and jaw.

30 seconds
04

Rinse, then press dry with linen

Press — do not drag. Follow immediately with Hydrating Cream while the skin is still slightly damp.

Press, do not rub
001 · The Object in Situ
002 · Cool-water Application
003 · Tea Tree, the Ingredient
004 · Companion Objects Selected for this ritual
Hydrating Cream
No. 2 · A daily moisturiser Hydrating Cream A lightweight emulsion of cold-pressed avocado oil and hyaluronic fragment.
£44100 ml / 3.4 fl oz
A considered duet

The full daily ritual, in two objects.

A starter set The Considered Duet Clarifying Face Wash and Hydrating Cream, wrapped in linen and hand-numbered.
£74Save £8
The Formulary · Volume IV 05 Objects

Skin, considered.

A small, intentional range — cleanse, treat, hydrate, protect. Each object composed for the basin and for the long term; published in full, refilled rather than replaced.

5 objects
Cleansing Oil
No. 03 · A dissolving oil Cleansing Oil A first-cleanse of jojoba, camellia and plant squalane to dissolve sunscreen and city air.
£52150 ml
Clarifying Face Wash
No. 01 · A facial cleanser Clarifying Face Wash A gentle daily cleanser composed around tea tree, salicylic acid and aloe vera.
£38100 ml
Glow Vitamin Serum
No. 05 · A morning serum Glow Vitamin Serum A stabilised L-ascorbic acid concentrate with ferulic and sea buckthorn for tone and luminosity.
£7230 ml
Hydrating Cream
No. 02 · A daily moisturiser Hydrating Cream A weightless emulsion of avocado oil, hyaluronic fragment and vitamin E.
£44100 ml
Daily Defense SPF 50
No. 04 · A daily sunscreen Daily Defense SPF 50 A weightless mineral defence of non-nano zinc oxide, niacinamide and green tea polyphenols.
£4850 ml
A starter ritual

The Considered Set.

Five objects, one quiet rhythm — hand-numbered and linen-wrapped.

Discover the set
No. 06 · A starter ritual The Considered Set The full daily ritual, hand-numbered and linen-wrapped — cleanse, treat, hydrate, protect.
£228Save £26
A small range, by design.

Refilled rather
than replaced.

Every Jeannie’s object is offered in a refill format. Return your empty vessel through any stockist; we credit your account against your next order.

Discover the ritual
Reference Library · 002 12 Materials · 5 Objects

Ingredients, published.

A short reference library of every material we use, the form in which we use it, and the products it appears in. Jeannie’s declares all concentrations above 0.1% by weight; the carton repeats the same list.

Group 01
Hydration

The materials that hold water at the surface and beneath it.

Hyaluronic Fragment
Sodium hyaluronate, < 50 kDa

A short-chain humectant drawn from biofermentation. Holds water at the upper stratum corneum and, at low molecular weight, draws a small amount deeper into the skin.

Humectant
No. 01 No. 02 No. 04
Inner-leaf Aloe
Aloe barbadensis

A polysaccharide-dense gel pressed from the inner leaf. Hydrates and softens the surface during the brief contact time of a cleanse.

Humectant
No. 01
Glycerol
Vegetable-derived

A small-molecule humectant drawing atmospheric water into the upper layers of the skin. The most economical, most evidence-backed hydrator we use.

Humectant
No. 01 No. 02
Group 02
Repair

Lipids and emollients that restore what the day removes.

Hass Avocado Oil
Persea americana

A cold-pressed lipid rich in oleic acid and phytosterols. Restores the outermost lipid film without occlusive heaviness; sits soft on the skin.

Emollient
No. 02
Plant Squalane
Olive-derived, fully saturated

A skin-identical lipid that mimics human sebum. Slips into the lipid matrix without trace and improves the spreadability of any oil phase.

Emollient
No. 02 No. 03 No. 04 No. 05
Jojoba Oil
Simmondsia chinensis

A liquid wax-ester nearly identical in structure to human sebum. Lifts atmospheric soil and the residue of sun protection without disturbing the lipid mantle.

Solvent · Emollient
No. 03
Camellia Oil
Camellia oleifera

A cold-pressed lipid long used in Japanese skincare. Rich in oleic acid and phytosterols; light, non-occlusive, neutral in scent.

Emollient
No. 03
Group 03
Brightening

Materials for tone, evenness, and the slow correction of pigment.

L-Ascorbic Acid
Vitamin C, 15%

The most clinically-studied form of topical vitamin C. Pure, unbuffered, and stabilised by ferulic acid — for tone, clarity and quiet luminosity.

Active
No. 05
Niacinamide
Vitamin B₃, 4%

A small-molecule active that addresses post-inflammatory pigmentation, regulates sebum production, and reinforces barrier ceramides.

Active
No. 04
Sea Buckthorn
Hippophae rhamnoides

A carotenoid-rich concentrate. Supports skin tone, layers polyphenol cover, and gives our morning serum its characteristic amber colour.

Antioxidant
No. 05
Ferulic Acid
Plant-derived, 0.5%

An antioxidant in its own right; more importantly, the stabiliser that extends the working half-life of ascorbic acid by an order of magnitude.

Stabiliser
No. 05
Group 04
Protection

UV cover and antioxidant tiers that disarm the day’s exposure.

Zinc Oxide
Non-nano, mineral

A broad-spectrum mineral UV filter. Reflects and scatters UVA and UVB without skin penetration; the only filter we use, at the highest concentration permitted.

UV Filter
No. 04
Vitamin E Complex
Tocopherol, tocotrienol

A full-spectrum antioxidant expressed from sunflower seed. Stabilises every lipid phase we formulate and disarms environmental oxidation through the day.

Antioxidant
No. 02 No. 03 No. 05
Green Tea Extract
Camellia sinensis

A polyphenol-rich concentrate, EGCG-led. Quenches the reactive oxygen species generated by UV exposure; layered beneath our mineral filter.

Antioxidant
No. 04
Tea Tree Distillate
Melaleuca alternifolia

A clarifying steam distillate. Calms reactive skin and supports a balanced surface flora without the astringency of an essential-oil dose.

Clarifying
No. 01
A short list, by deliberate design.

What we choose
to leave out.

Jeannie’s formulas contain no synthetic fragrance, no silicones, no SLS/SLES, no PEGs above molecular weight 400, no chemical UV filters. The list of materials we have considered and discarded is, by deliberate design, far longer than the list we publish.

Shop the Formulary
An ocean-facing apothecary · 003 Morning · Evening

Ritual, in two parts.

Skincare is, at heart, a small daily devotion. The five objects of the Jeannie’s formulary are intended to be used in a specific order, at a specific pace — twice a day, every day, without ceremony.

A.M. · The brighter side

Morning.

Wake the skin; protect it for the day ahead. Four steps, twelve minutes — less if the basin is patient.

01

CleanseClarifying Face Wash

A single pump worked into damp skin for thirty seconds, then removed with cool water. The mantle remains intact.

No. 01 · £38
02

TreatGlow Vitamin Serum

Three drops, pressed into clean dry skin. Allow sixty seconds to settle to a quiet matte before the next step.

No. 05 · £72
03

HydrateHydrating Cream

A pearl-sized amount pressed in upward strokes across face and neck while the serum below is still slightly tacky.

No. 02 · £44
04

ProtectDaily Defense SPF 50

Two full finger-lengths blended in five-point coverage. Wait ten minutes before exposure, re-apply every two hours of sun.

No. 04 · £48
P.M. · The quieter side

Evening.

Remove the day in two passes; restore the skin’s lipid film overnight. The slower of the two rhythms.

01

First cleanseCleansing Oil

Two pumps onto dry skin, worked for sixty seconds, then emulsified with warm water until the oil turns milky white.

No. 03 · £52
02

Second cleanseClarifying Face Wash

A single pump worked through the damp skin to remove the milky residue. The full double-cleanse is now complete.

No. 01 · £38
03

RestoreHydrating Cream

A walnut-sized portion warmed between the palms and pressed firmly into face and neck. The same object as the morning, used more generously.

No. 02 · £44
04

SealA single drop of Cleansing Oil

For drier skins only. Press one drop of cleansing oil over the cream as a thin occlusive layer; sleep undisturbed.

No. 03 · £52
004 · The Five Objects Used across both rhythms

Each object knows when it belongs.

Five products, sixteen steps. The same objects appear in both rhythms; only the quantity and order changes.

Cleansing Oil
No. 03 · Evening only Cleansing Oil
£52150 ml
Clarifying Face Wash
No. 01 · Morning & Evening Clarifying Face Wash
£38100 ml
Glow Vitamin Serum
No. 05 · Morning only Glow Vitamin Serum
£7230 ml
Hydrating Cream
No. 02 · Morning & Evening Hydrating Cream
£44100 ml
005 · On Consistency Editorial

A ritual is not what you do once. It is what you do, quietly, every day.

The clinical literature on skincare is, in the end, an argument for consistency. The most expensive serum applied sporadically will be outperformed by the simplest moisturiser applied twice a day for a year. The skin’s renewal cycle is roughly twenty-eight days; meaningful change in tone, barrier integrity, or pigment requires three full cycles at minimum — about ninety days — before it is visible.

Jeannie’s small range is designed for that horizon. Five objects, two rhythms, used twice a day, every day, for as long as the skin lasts. The ritual is the active ingredient; the formulas only do what they are asked to do.

28 days · A cycle 90 days · Visible 365 days · Settled
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Jeannie’s · The House

An ocean‑facing apothecary.

Jeannie’s was founded on a single premise: that a skincare practice should be as quiet as the basin it lives beside. Few objects. Clear ingredients. No theatre.

001 · The House Philosophy
001 · Modern Apothecary Wellington, MMXXIV
What an apothecary is, today

The apothecary was, for centuries, the compound of function. Ours is the same.

The word once described a place of measured dispensing — of materials combined at the correct concentration, for a specific purpose, by someone who understood the chemistry. It carried no decorative intent. The objects on the shelf were earned by their efficacy.

We hold ourselves to that original standard. Each Jeannie’s formula is composed to do a single thing well. The packaging announces the contents; the contents justify the price. Nothing is present for the shelf.

002 · Formulation Ethos The shorter list

What we choose to leave out is the longer list.

Every ingredient in a Jeannie’s formula was admitted by passing a single test: does its presence make the product measurably better for the skin? Fragrance, colour, film-forming polymers, occlusive silicones — all considered; all declined.

The result is a formulary of five objects, each composed of fewer than ten materials, each published in full. We believe the concentration of every active above 0.1% by weight belongs in the public record. It appears on every carton.

No synthetic fragrance No silicone occlusion No chemical UV filters No SLS · SLES
003 · Sensory Philosophy Scent · Texture · Sensation

Scent is architecture, not ornamentation.

Where Jeannie’s objects carry an aroma, it is intrinsic to the formula — the cold-pressed avocado that lends Hydrating Cream its faint cedar note; the sea buckthorn that gives Glow Vitamin Serum its characteristic amber. No additional fragrance is added. None is needed.

Texture, similarly, is functional. Clarifying Face Wash emulsifies milky on contact with water because that is what a complete rinse requires. The cleansing oil turns the same milky white for the same reason. The serum dries to a matte finish because the film must settle before the next object is applied. Every sensory property serves the formula.

004 · Craftsmanship & Process Wellington · Christchurch
I

Composed in Wellington

Every formula is developed in our Wellington laboratory by a cosmetic chemist and a skin clinician working in tandem. Development takes twelve to eighteen months per object. We do not rush the compound.

II

Single-origin ingredients

Avocado oil from Hawke’s Bay. Jojoba wax from New Mexico. Camellia from the Shizuoka prefecture. We purchase directly from the primary producer wherever the supply chain permits, and publish the provenance on every carton.

III

Refilled, not replaced

Every Jeannie’s vessel is offered in a refill format. The outer object — glass, uncoated aluminium — is designed to outlast the formula it first contains. Return it through any stockist; we credit your account against the next order.

005 · The World of Jeannie’s Volume IV · MMXXVI

A small range, assembled with the patience of a decade.

Five objects. A clear ritual. Each formula took over a year to develop; each vessel was designed to be kept. The Jeannie’s formulary does not expand quickly. When a sixth object arrives, it will be because the skin requires it.

An ocean-facing apothecary · MMXXVI
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